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Welcome to Edura Online Learning & Education Platform

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Your Learning Journey — From Zero to Job-Ready

ZapGrad's curriculum is structured as a progressive learning path. You don't need any prior experience — we start from the fundamentals and build up to advanced, AI-powered techniques that will impress any employer in Tamil Nadu.

zapgrad.com
L1
01
Foundation
Weeks 1 – 2
How digital marketing works — the complete ecosystem
Introduction to AI tools — ChatGPT, Gemini, Canva AI
Understanding the Tamil Nadu & Chennai digital market
Setting up your professional digital presence
L2
02
Core channels
Weeks 3 – 6
SEO mastery — keyword research, on-page, off-page, technical
Google Ads — search, display, shopping campaigns
Social media marketing — content strategy & organic growth
Meta Ads — Facebook & Instagram paid advertising
L3
03
Advanced & AI-powered
Weeks 7 – 10
AI-powered content creation and campaign management
Google Analytics 4 — advanced tracking and reporting
Email marketing automation with Mailchimp
Affiliate marketing and monetisation strategies
L4
04
Projects & placement prep
Weeks 11 – 12
Live client campaign management
Portfolio building
Resume preparation and interview coaching
Placement drives with Chennai hiring partners
L1
01
Web fundamentals
Weeks 1 – 2
How the internet works — domains, hosting & DNS
WordPress installation & admin panel mastery
HTML & CSS basics — enough to customise any theme
L2
02
Design & customisation
Weeks 3 – 4
Theme customisation — layouts, colours, typography
Elementor page builder — design professional pages without code
Plugins — installation, management & best picks
L3
03
E-commerce with WooCommerce
Weeks 5 – 6
Full WooCommerce store setup from scratch
Products, payments & shipping configuration
Store management and order handling
L4
04
SEO, speed & security
Weeks 7 – 8
Yoast SEO & Google Search Console setup
Website speed optimisation — Core Web Vitals
SSL, backups & malware protection
L5
05
Freelancing & real client projects
Weeks 9 – 10
How to find clients and price your services
Real client project execution
Portfolio building and profile creation

3 Months

DIGITAL MARKETING

Weekend & weekday batches

2.5 Months

WORDPRESS

Online & offline, chennai

85%

PLACEMENT RATE

Within 3 months of completion

Start your journey

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Try before you enroll

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