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Welcome to Edura Online Learning & Education Platform

AI Marketing Workshop

Master AI Marketing with Our 2-Day Playbook Workshop

Transform the way you plan, create, and optimize marketing campaigns using Artificial Intelligence. This intensive two-day workshop combines strategic insights, practical demonstrations, and hands-on activities to help you confidently apply AI across every stage of the marketing funnel.

Workshop Overview

Build Smarter Marketing Strategies with AI

The AI Marketing Playbook Workshop is a comprehensive two-day learning experience designed to help marketers, business owners, and professionals understand how AI can improve marketing performance. Through expert guidance, live demonstrations, practical exercises, and collaborative sessions, participants gain the knowledge and confidence to implement AI-driven marketing strategies in real-world scenarios.

Why Join

Learn Practical AI Marketing Skills That Deliver Results

Industry Case Studies

Explore real-world marketing examples and understand how AI enhances business performance.

Interactive Sessions

Participate in peer discussions, Q&A sessions, and collaborative learning activities throughout the workshop.

AI-Driven Marketing Strategy

Discover how AI supports smarter decision-making across the entire marketing funnel.

Hands-On Learning

Apply concepts through live demonstrations and practical campaign-building exercises.

Learning Outcomes

Develop Practical AI Skills Across Modern Marketing

Throughout the two-day workshop, participants will gain practical experience in key areas of AI-powered marketing.

Workshop Agenda

What you'll work through, hour by hour

Day 1 · Strategy & Foundations 6 sessions · 8.5 hrs · 9:00 AM–5:30 PM
01
9:00 AM

Welcome & Icebreaker

Goals, expectations + State of AI in Marketing 2026

30mKickoff
02
9:30 AM

AI-Powered Marketing Strategy

AI across the funnel, data-driven strategy, brand case studies

1h 30mStrategy

Break

11:00 AM
15m
03
11:15 AM

AI for Content & Copywriting

Prompt engineering + live demo + hands-on campaign copy

1h 45mHands-on

Lunch Break

1:00 PM
1h
04
2:00 PM

AI for Visual & Video Content

Canva AI, Midjourney, CapCut AI + hands-on creative build

1h 30mHands-on

Break

3:30 PM
15m
05
3:45 PM

AI for SEO & Social Media

Keyword research, content optimization, 1-week AI content calendar

1h 15mHands-on
06
5:00 PM

Day 1 Wrap-up & Q&A

30mDiscussion
Day 2 · Execution & Growth 7 sessions · 8.5 hrs · 9:00 AM–5:30 PM
01
9:00 AM

Recap & Energizer

30mKickoff
02
9:30 AM

AI for Ads & Paid Campaigns

AI targeting, predictive ad spend, sample optimized campaign setup

1h 30mDemo

Break

11:00 AM
15m
03
11:15 AM

Marketing Automation & Chatbots

AI chatbots for leads, email/WhatsApp automation, build a bot flow

1h 45mHands-on

Lunch Break

1:00 PM
1h
04
2:00 PM

AI Analytics & Customer Insights

Segmentation, personalization, AI dashboards + case study

1h 30mCase Study

Break

3:30 PM
15m
05
3:45 PM

Build Your AI Marketing Playbook

Create your own 90-Day AI Marketing Action Plan + peer review

1hHands-on
06
4:45 PM

Live Panel / Ask-Me-Anything

30mDiscussion
07
5:15 PM

Closing & Certificates

15mClosing
Included Resources

Everything You Need Beyond the Workshop

AI Marketing Toolkit

Receive a curated PDF featuring more than 30 AI marketing tools organized by practical use cases.

Prompt Library

Access ready-to-use prompt templates for content creation, advertising campaigns, and marketing emails.

Certificate of Completion

Receive an official certificate upon successfully completing the two-day workshop.

Private Community

Continue learning through an exclusive community for networking, discussions, and post-workshop support.

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