The Combo Programme at ZapGrad combines Digital Marketing and WordPress Development into one comprehensive course designed for students who want complete digital skills.
In this program, learners master the core areas of digital marketing including SEO, social media marketing, content marketing, paid advertising, and AI-assisted marketing strategies. Alongside marketing skills, students also learn how to design and build professional websites using WordPress and Elementor.
This integrated approach allows students to not only promote businesses online but also create the websites those businesses need. Through practical projects and guided training, learners gain real-world experience in both marketing and website development.
By the end of the program, students will be capable of managing complete digital projects — from building websites to running successful online marketing campaigns.
Curriculum
- 6 Sections
- 30 Lessons
- 17 Weeks
- Module 1 — Digital Marketing FoundationsLearn the fundamentals of digital marketing and understand how businesses use online platforms to reach customers.5
- Module 2 — Search Engine Optimisation (SEO)Learn how to optimise websites to rank higher on search engines and attract organic traffic.5
- Module 3 — Paid Advertising & Social Media MarketingUnderstand how to create paid advertising campaigns and build brand presence on social media platforms.5
- Module 4 — WordPress Website DevelopmentLearn how to build professional websites using WordPress, themes, and plugins.5
- Module 5 — Website Design & E-Commerce DevelopmentCreate modern websites and online stores using Elementor and WooCommerce.5
- Module 6 — Projects & Career PreparationWork on real projects, build a portfolio, and prepare for digital marketing and web development careers.5
Requirements
- Basic familiarity with using a computer and internet
- A laptop or desktop to practice website building and marketing tools
- Interest in learning both website development and online marketing
- Willingness to work on practical assignments and projects
- Commitment to attend training sessions and complete course exercises
- Curiosity to explore modern digital tools and technologies
- Desire to build a strong career in the digital industry
Features
- Complete digital skill programme covering marketing and website development
- Learn to create and promote websites from start to finish
- Practical training with real-world business scenarios
- Exposure to modern tools used by digital professionals
- Hands-on website creation and marketing campaign practice
- Portfolio development with real digital projects
- Career mentoring and freelancing guidance
- Industry-oriented curriculum designed for beginners
Target audiences
- Students who want to master both website development and digital marketing
- Individuals planning to start their own digital agency or online business
- Professionals who want to gain complete digital skills for career growth
- Freelancers looking to offer both website design and marketing services
- Entrepreneurs who want to build and promote their own websites
- Anyone who wants to build multiple digital income opportunities