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Courses
Web Development
Combo Programme (Digital Marketing + WordPress)
Curriculum
6 Sections
30 Lessons
17 Weeks
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Module 1 — Digital Marketing Foundations
Learn the fundamentals of digital marketing and understand how businesses use online platforms to reach customers.
5
1.1
Introduction to Digital Marketing
1.2
Understanding the Digital Marketing Ecosystem
1.3
Overview of Search Engines and Social Media Platforms
1.4
Introduction to AI Tools for Marketing
1.5
Building Your Digital Presence
Module 2 — Search Engine Optimisation (SEO)
Learn how to optimise websites to rank higher on search engines and attract organic traffic.
5
2.1
Keyword Research Techniques
2.2
On-Page SEO Optimisation
2.3
Off-Page SEO and Link Building
2.4
Technical SEO Basics
2.5
Local SEO for Businesses
Module 3 — Paid Advertising & Social Media Marketing
Understand how to create paid advertising campaigns and build brand presence on social media platforms.
5
3.1
Introduction to Google Ads
3.2
Search and Display Advertising
3.3
Social Media Marketing Strategy
3.4
Facebook & Instagram Advertising
3.5
Campaign Performance Monitoring
Module 4 — WordPress Website Development
Learn how to build professional websites using WordPress, themes, and plugins.
5
4.1
Introduction to WordPress CMS
4.2
WordPress Installation and Setup
4.3
Themes and Plugin Management
4.4
Website Pages and Navigation Setup
4.5
Basic Website Customisation
Module 5 — Website Design & E-Commerce Development
Create modern websites and online stores using Elementor and WooCommerce.
5
5.1
Elementor Page Builder
5.2
Designing Responsive Website Pages
5.3
WooCommerce Store Setup
5.4
Product Management and Payment Setup
5.5
E-commerce Website Customisation
Module 6 — Projects & Career Preparation
Work on real projects, build a portfolio, and prepare for digital marketing and web development careers.
5
6.1
Live Website Development Project
6.2
Digital Marketing Campaign Project
6.3
Portfolio Creation
6.4
Resume Building and LinkedIn Optimisation
6.5
Freelancing and Client Acquisition
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