The Digital Marketing with AI program at ZapGrad is a career-focused training course designed to help students master modern digital marketing skills using the power of Artificial Intelligence.
This course teaches the complete digital marketing ecosystem including Search Engine Optimization (SEO), Social Media Marketing, Paid Advertising, Content Marketing, and Marketing Automation. Students will also learn how to use advanced AI tools to plan campaigns, create content faster, analyse data, and optimise marketing performance.
Through practical training, live projects, and real-world case studies, learners gain hands-on experience with industry tools used by leading companies. The program is designed to help beginners, job seekers, entrepreneurs, and professionals build job-ready skills for today’s digital economy.
By the end of the course, students will be able to plan and execute complete digital marketing strategies powered by AI — giving them a strong advantage in the modern marketing industry.
Curriculum
- 4 Sections
- 29 Lessons
- 12 Weeks
- Module 1 — Digital Marketing Foundations (Weeks 1–2)Learn the fundamentals of digital marketing, understand the digital ecosystem, and get introduced to essential AI tools used by modern marketers.6
- Module 2 — Core Digital Marketing Channels (Weeks 3–6)Understand the core digital marketing channels including SEO, Google Ads, and social media marketing to drive traffic, leads, and brand growth.9
- 2.1Search Engine Optimisation (SEO) Basics
- 2.2Keyword Research and On-Page SEO
- 2.3Off-Page SEO and Link Building
- 2.4Technical SEO and Local SEO for Businesses
- 2.5Google Ads Campaign Setup
- 2.6Search Ads and Display Advertising
- 2.7Social Media Marketing Strategy
- 2.8Organic Social Media Growth
- 2.9Meta Ads (Facebook & Instagram Advertising)
- Module 3 — Advanced Marketing & AI Tools (Weeks 7–10)Explore advanced marketing strategies and learn how to use AI tools, analytics, and automation to improve marketing performance.8
- Module 4 — Projects & Career Preparation (Weeks 11–12)Work on real projects, build your digital marketing portfolio, and prepare for job opportunities with resume building and interview guidance.6
Requirements
- No prior experience in digital marketing is required
- Basic computer knowledge is helpful but not mandatory
- A computer or laptop with internet connection for practice
- Passion to learn and grow in the digital industry
- Willingness to work on live projects and practical assignments
- Interest in online marketing, social media, and digital platforms
- Basic understanding of internet browsing and online tools
- Commitment to attend classes and complete course exercises
- Motivation to build a career in digital marketing or freelancing
Features
- Comprehensive Digital Marketing training with AI integration
- Learn SEO, Google Ads, Social Media Marketing, and Analytics
- Hands-on training with real projects and practical assignments
- Training on popular AI tools used in digital marketing
- Google & Meta certification exam support
- Live campaign creation and performance analysis
- Small batch size for personalised attention
- Industry-expert trainers with real marketing experience
- Placement support with hiring partners across Chennai and Tamil Nadu
- Portfolio building with real marketing projects
- Career guidance and interview preparation sessions
Target audiences
- Fresh graduates from Chennai & Tamil Nadu looking for digital marketing jobs
- Working professionals wanting to upskill or switch careers
- Business owners in Tamil Nadu who want to market their brands online
- Homemakers and freelancers seeking flexible income opportunities
- Students who want to start a career in digital marketing
- Entrepreneurs planning to grow their business online
- Freelancers who want to offer digital marketing services
- Marketing professionals looking to upgrade their digital skills
- Anyone interested in learning modern AI-powered marketing tools