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Courses
Digital Marketing
Digital Marketing with AI
Curriculum
4 Sections
29 Lessons
12 Weeks
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Module 1 — Digital Marketing Foundations (Weeks 1–2)
Learn the fundamentals of digital marketing, understand the digital ecosystem, and get introduced to essential AI tools used by modern marketers.
6
1.1
Introduction to Digital Marketing
1.2
Understanding the Digital Marketing Ecosystem
1.3
Overview of AI Tools for Marketers
1.4
Introduction to ChatGPT, Gemini, and Canva AI
1.5
Understanding the Chennai & Tamil Nadu Digital Market
1.6
Building Your Professional Digital Presence
Module 2 — Core Digital Marketing Channels (Weeks 3–6)
Understand the core digital marketing channels including SEO, Google Ads, and social media marketing to drive traffic, leads, and brand growth.
9
2.1
Search Engine Optimisation (SEO) Basics
2.2
Keyword Research and On-Page SEO
2.3
Off-Page SEO and Link Building
2.4
Technical SEO and Local SEO for Businesses
2.5
Google Ads Campaign Setup
2.6
Search Ads and Display Advertising
2.7
Social Media Marketing Strategy
2.8
Organic Social Media Growth
2.9
Meta Ads (Facebook & Instagram Advertising)
Module 3 — Advanced Marketing & AI Tools (Weeks 7–10)
Explore advanced marketing strategies and learn how to use AI tools, analytics, and automation to improve marketing performance.
8
3.1
AI-Powered Content Creation
3.2
Copywriting with AI Tools
3.3
Email Marketing Fundamentals
3.4
Email Marketing Automation
3.5
Google Analytics 4 Setup and Reporting
3.6
Campaign Performance Tracking
3.7
Affiliate Marketing Basics
3.8
Monetisation Strategies and Freelancing
Module 4 — Projects & Career Preparation (Weeks 11–12)
Work on real projects, build your digital marketing portfolio, and prepare for job opportunities with resume building and interview guidance.
6
4.1
Live Client Campaign Management
4.2
Creating a Digital Marketing Portfolio
4.3
Resume Building for Digital Marketing Roles
4.4
LinkedIn Profile Optimisation
4.5
Mock Interviews and Career Preparation
4.6
Placement Support and Job Opportunities
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